CRM Solutions

Turn players into loyal, high-value customers.

Most iGaming operators lose 60% of new players in the first 30 days. HawX builds CRM systems that stop the bleed - automating the right message, at the right time, in the right channel. We don't sell a CRM platform - we operate yours.

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What's included

Everything your CRM needs
to perform.

Player Segmentation
Advanced cohort modelling - RFM, LTV prediction, churn scoring - so every campaign hits the right audience.
Lifecycle Automation
Welcome flows, reactivation sequences, VIP journeys, and win-back campaigns - built and maintained by experts.
Omnichannel Delivery
Email, SMS, push, in-app - coordinated across every touchpoint your players use.
Bonus & Promotion Design
Offers that drive genuine engagement, not bonus hunting. Structured to maximise wagering and minimise fraud.
Performance Reporting
Clear dashboards on deposit rates, retention, churn, and campaign ROI - updated weekly, reviewed monthly.
CRM Platform Management
We operate within your existing stack - Fast-track, Smartico, BetConstruct CRM, BroadCRM and others.
How it works

From audit to results in 30 days.

01
CRM Audit
We analyse your current flows, tools, data quality, and bonus structure to identify the biggest revenue leaks.
02
Strategy Build
A 90-day CRM roadmap with prioritised campaigns, segmentation logic, and automation blueprints.
03
Build & Launch
We build, test, and deploy campaigns directly in your CRM - integrated with your data warehouse and BI tools.
04
Optimise & Scale
Continuous A/B testing, performance analysis, and strategic refinement every sprint.

CRM Solutions for iGaming Operators

Customer Relationship Management in iGaming is fundamentally different from other industries. Player churn rates, bonus abuse, regulatory constraints, and the need for real-time personalisation make generic CRM approaches ineffective. HawX specialises exclusively in iGaming CRM - building systems that account for the unique dynamics of sportsbook and casino player behaviour.

Our CRM experts have built retention programmes at some of Europe's largest online betting brands. We understand how to balance aggressive acquisition bonuses with profitable long-term engagement, how to navigate responsible gambling requirements while still driving commercial outcomes, and how to use data - not guesswork - to keep players active and valuable.

HawX is vendor-neutral. Whether you're on Fast-track, Smartico, BetConstruct CRM, BroadCRM and others, we can operate in your environment and deliver measurable improvements within the first 30 days of engagement.

Ready to fix your retention?

Book a free CRM audit. We'll show you exactly where players are dropping off - and how to stop it.

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