Insights & Articles

The iGaming frontline.
Unfiltered.

Strategy, analysis, and practical guides from senior iGaming practitioners - covering CRM, risk, fraud, finance, web, and design.

AllCRMRiskFraudFinanceSEO & WebDesign
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SEO
iGaming SEO in 2025: What's Working and What's Dead
After Google's helpful content updates, half of iGaming SEO playbooks stopped working overnight.
9 minJan 2025
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Finance
Why Your Payment Acceptance Rate Is Killing Your Conversion
A 5% improvement in payment acceptance can move topline revenue by double digits.
7 minDec 2024
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Design
10 UI Mistakes Killing Conversion on Your Sportsbook
From bet-slip friction to bonus banner blindness - the design problems we see across most operator sites.
6 minNov 2024
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Regulation
UK Gambling Act Reform: What Operators Actually Need to Do
Cutting through the noise on the white paper reforms and the practical operational changes you need.
10 minOct 2024
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CRM
VIP Retention: The Missing Playbook for Sportsbooks
90% of operators treat VIP management as ad-hoc relationship work. The data shows there's a better way.
8 minSep 2024
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Risk
Building an In-Play Trading Desk: Day-One Setup Guide
Everything we wish we'd known when standing up the first in-play trading desk for a startup sportsbook.
11 minAug 2024